Founded by Marijka Bardin, Global Sales Development & Pipeline Operations Leader
Helping SaaS companies convert more inbound leads into revenue.
Led global SDR organisation across North America and EMEA.
Redesigned lead routing, qualification, and follow-up processes.
Reduced through automation, assignment improvements, and sequence optimisation.
$118K → $161K YoY through quota restructuring, coaching KPIs, and qualification standards.
Launched a dedicated Chat team and optimised chat experience end to end.
Partnered with Marketing Operations to simplify forms and increase submissions.
I help growing SaaS companies optimise the processes that turn inbound enquiries into revenue.
With nearly eight years of SDR leadership experience across inbound and outbound — including serving as Global Head of Sales Development, leading teams across North America and EMEA that generated $60M+ in annual pipeline — I specialise in identifying where leads slow down, get lost, or fail to convert, and recommending practical improvements that increase speed, consistency, and pipeline generation.
A one-off structured review of your inbound funnel with practical recommendations to improve conversion, response time, and pipeline quality.
Lead sources, data quality, form review, and what's collected at point of enquiry.
Assignment rules, speed to lead, round robin logic, and how leads reach the right rep.
Sequences, response times, SLAs, and what happens after a lead is assigned.
Frameworks, consistency across the team, and how criteria are applied in practice.
SDR to AE process, what gets passed, what gets lost, and where leads fall through.
What's measured, what's missing, and whether the data driving decisions is trustworthy.
We talk through your situation, challenges, and what you're hoping to get from an audit.
You complete a short intake form covering your setup, team, tools, and processes.
I audit your CRM, sequences, routing, and reporting async — before we speak again.
One focused call to fill gaps and clarify what I can't see in the systems.
Written recommendations plus a Loom walkthrough, delivered within 48–72 hours.
Once you have your recommendations, I work with your team to prioritise and implement them — directing your internal team to get improvements done. You get senior strategic oversight without needing to hire a full-time RevOps leader.
Ongoing monthly support as your team grows. I review, advise, and help you stay on top of inbound performance — delivered async on a flexible basis that works around your team.
Tell me a little about what you're working on, and I'll get back to you personally.
Prefer email? marijka@thepipelineroom.com
Or connect on LinkedIn.
